Teen drinking ads

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Friday, July 13, 2018
This study used prospective data to test the hypothesis that exposure to alcohol advertising contributes to an increase in underage drinking and that an increase in underage drinking then leads to problems associated with drinking alcohol. A total of students were surveyed once per year across 4 years from the 7th through the 10th grades. In addition, there was a significant total effect for boys and a significant mediated effect for girls of exposure to alcohol ads and liking of those ads in 7th grade through latent growth factors for alcohol use on alcohol-related problems in 10th grade. Younger adolescents appear to be susceptible to the persuasive messages contained in alcohol commercials broadcast on TV, which sometimes results in a positive affective reaction to the ads. Alcohol ad exposure and the affective reaction to those ads influence some youth to drink more and experience drinking-related problems later in adolescence.
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More Evidence That Alcohol Ads Are Linked To Teen Binge Drinking

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How alcohol advertising impacts underage drinking - CNN

Kelly Wallace is CNN's digital correspondent and editor-at-large covering family, career and life. CNN My girls, 8 and 10, really enjoy watching football, but I have to admit I cringe every time they see yet another beer commercial during a live game. Do you think there should be more regulation of alcohol television advertising that kids see? Share your thoughts with Kelly Wallace on Twitter kellywallacetv. Chat with us in Facebook Messenger. Find out what's happening in the world as it unfolds.
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The more alcohol ads kids see, the more alcohol they consume

Contributions: AAP conceived the study, completed the analyses and led the writing. RNR supervised the study, assisted with the analyses and contributed to the writing. Youth exposure to alcohol marketing has been shown to be an important contributor to the problem of underage drinking in the U. More work is needed on identifying and minimizing content with particular appeal to youth.
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Children are exposed to alcohol marketing via social media, videos, television, magazines, and radio. The alcohol industry pours millions of advertising dollars into media trying to influence your children's choices and win their loyalty. They use digital and social media effectively and blur the lines between advertising and content. Alcohol brands also sponsor events, organizations, and causes to get their names in front of the public, including youth.
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